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USING EMAIL NEWSLETTERS FOR CUSTOMER RETENTION

Customer Retention Businesses work hard to build a customer base, and retaining those valued customers should be one of your top priorities. One of the best ways to keep them coming back is to reach out to them regularly through an email newsletter and let them know just how valuable they are. It is one of the keys of any customer-retention strategy.

Sending a monthly or quarterly email newsletter is probably the easiest way to stay in touch with your customers. It is a great way to keep your clients abreast of the latest developments in your business, including sales, new product offerings, and seasonal deals. Including newsletter-only specials or coupons is a great way to generate interest in the newsletter, increase your subscriber list, and drum up sales.

But because so many of us are already overwhelmed by the daily deluge of email, your newsletter will need to be much more than just ads for your products. Including informative articles or other information may help entice your subscribers to actually open and read your e-newsletter.

Put yourself in your customers' shoes and try and determine what kinds of information would prove valuable to them. If your company sells collectibles, for instance, a survey of trends in the market would be a great way to get your subscribers to look forward to each issue of your newsletter.

Even if you can't commit to publishing a newsletter on a regular basis, you can still send out sporadic emails to inform your customers about your business, and to remind them you're still there to meet their needs. This is a good way to add a personal touch to your business and let your customers know you appreciate them.

The most valuable customer is the one you already have. In order to retain those customers, stay in touch with them and offer incentives for their continued patronage of your company.