ANTI-SPAM POLICY
EMAIL FUSION'S POLICY
Email Fusion has a no-tolerance anti-spam policy. Email Fusion's customer support actively monitors large import lists and emails going to a large number of subscribers. Any customer found to be using Email Fusion for spam will be immediately terminated from use of the product. If you know of or suspect any violators, please notify us immediately at abuse@emailfusion.com.
Every email contains a mandatory unsubscribe link - those individuals who try to remove this link will be warned that removal of this link is in violation of their Agreement with Email Fusion. If the link is removed or de-activated in any way, Email Fusion will terminate the customer's account.
WHAT IS SPAM?
Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.
WHAT CONSTITUTES A PRE-EXISTING BUSINESS RELATIONSHIP?
The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you.
WHAT CONSTITUTES CONSENT?
The recipient of your email has been fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called informed consent.
ISN'T THERE A LAW AGAINST SENDING SPAM?
The federal anti-spam law went into effect on January 1st, 2004 and preempts all state laws. While this new law will not stop spam, it does make most spam illegal and ultimately less attractive to spammers. The law is specific about requirements for sending commercial email and empowers the federal government to enforce the law. The penalties can include a fine and/or imprisonment for up to 5 years.
HOW EMAIL FUSION PROTECTS YOU FROM SENDING SPAM
Email Fusion is a permission-based email-marketing tool that follows the strictest permission-based philosophies:
Communication - Your Email Fusion registration page already states why you are collecting the site visitor's email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only permission-based lists and never to sell or rent your lists.
Verification - Email Fusion automatically sends all new subscribers an email confirming their interest in receiving emails from you. If your subscriber changes his or her interests or unsubscribes, Email Fusion automatically sends an email confirmation.
Unsubscribe - Every email generated from Email Fusion contains an unsubscribe link which allows your subscribers to opt-out of future email campaigns and automatically updates your subscriber lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed.
Identification - Your email header information is correct because it is pre-set for you by Email Fusion. Your email campaign's "From" address is verified and already accurately identifies you as the sender.
Contact Information - all of your emails are pre-filled with your contact information including your physical address.
HOW TO PROTECT YOURSELF FROM SPAM: TAKE THE SPAM TEST
Are you importing a purchased list of any kind?
Are you sending to non-specific addresses such as:
sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses?
Are you sending to distribution lists or mailing lists that send indirectly to a variety of email addresses?
Are you mailing to anyone who has not specifically agreed to join your mailing list?
Have you falsified your originating address or transmission path information?
Have you used a third party email address or domain name without their permission?
Does your e-mail's subject line contain false or misleading information?
Does your email fail to provide a working link to unsubscribe?
Are you failing to process any unsubscribe requests that come to you via a reply to your email within 10 days or the request?
If you have answered YES to ANY of the above questions you will likely be labeled a SPAMMER. For more information visit The Coalition Against Unsolicited Commercial Email (www.cauce.org)
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